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Choosing the right trolling lure can make a significant difference when targeting big game fish. Discover the essential factors to consider to maximize your catch on your next fishing adventure.

Explore the advanced science and engineering behind Ballyhood’s tournament-rigged lures, designed for peak performance in competitive and recreational fishing.

Discover how trolling lures have evolved over time, from traditional designs to modern, high-performance options that enhance your fishing success.

Proper care and maintenance of your fishing gear can extend its lifespan and ensure it performs optimally on every trip. Learn essential tips to keep your rods, reels, lures, and other equipment in top condition.

Deep-sea trolling can be one of the most rewarding fishing techniques for catching large game fish. Learn the best tips and techniques to make the most out of your deep-sea trolling experience.